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Vremya Novostei, April 29, 2003

Ideology and Elections
Russia's elections will not be devoid of ideological content

By Igor Bunin, General Director of the Political Consulting Center

Every party goes into the elections with its own political agenda most suitable for its electorate. The "most ideological" participants in this year's election campaign are the long-time opponents: the communists and the liberals, the Communist Party and the Union of Right-Wing Forces (SPS). Gennady Zyuganov's party has combined various Communist programs in its current ideology. Now it includes Stalin's "great power" component, nostalgia for the Brezhnev era, and some perestroika formulas like limited acceptance of private property. However, this "cocktail" is most appropriate for current supporters of the Communist Party, a group which ranges from rigid orthodox voters to the protest voters who don't care about Marx or Lenin.

The SPS, on the contrary, upholds political liberties and the market economy in its most radical form. Its voters have benefited the most from the past decade's reforms: they are active and happy about their lives. In part, the SPS ideology depends on these people's attitudes - this particularly applies to ending conscription and moving to a professional military, which is one of the SPS's key messages in this election campaign. Few SPS supporters want to see their children serving in the army - but they still disapprove of draft dodging. At the same time, polls indicate that SPS supporters are even more loyal to Vladimir Putin than United Russia voters. Therefore, the civil rights defence component of the SPS's ideology obviously doesn't appeal to the SPS electorate. Apparently, this is why the SPS has been unable to overtake Yabloko in the polls, as reported by both VTsIOM and the Public Opinion Foundation.

The Yabloko party, in turn, is unwilling to reject its traditional social liberalism ("shock-free reforms" of the 1990s), but it has enriched its ideological arsenal with some moderate state focus.

A vivid example is Yabloko's position on Chechnya. Yabloko's key supporters are the Russian intelligentsia, who demand honest politics and moderate-liberal ideas. The widespread revival of the state idea in today's Russia has influenced these people as well - thus, in a timely response to this trend, Yabloko has avoided transforming itself into a politically destructive organization, unlike the Liberal Russia party. Therefore, it has a good chance of securing seats in the next Duma.

There is some reason to believe that the Liberal Democratic Party of Russia (LDPR) may also be represented in the next Duma. There are two major reasons for its popularity: first, a wish to "spit in the face" of the political establishment; second, "just for fun", in appreciation of the dramatic talents of LDPR leader Vladimir Zhirinovsky. They account for more than 5% of the electorate in Russia and Zhirinovsky is exploiting this potential.

The United Russia party is making every effort to identify itself with the President - however, that is not enough for any party. At the same time, United Russia cannot afford the luxury of a distinct ideology - whether liberal, conservative, or social-democratic v as its major aim is to defeat the Communist Party and secure a pro-presidential majority in the next Duma. This objective forces United Russia to seek the support of an extremely diverse range of voters: conformists (those who always vote for the incumbent regime), some of the protest voters who don't want to vote for the Communist Party, and some potential voters of the SPS. This is the basis of the ideological diversity of United Russia - it calls on some of its voters to retain their optimism, while seeking to appeal to others who condemn state officials for forgetting about the people's needs.

A left of the centre party may be required to prevent the protest vote from going to the communists - it should combine pronounced state focus with priority attention to social issues; at the same time, it should be bereft on any communist ties. Of the existing political parties, the People's Party headed by Gennady Raikov best meets these requirements. According to VTsIOM, under certain circumstances, up to 9% of the electorate would be ready to support this party. However to succeed in the elections, the People's Party will have to convey its message to voters adequately and make sure it has a good "top trio" of leaders whose names mean something to the protest voters.

Therefore, contemporary Russia's "de-politicised" society, combined with a tradition of voting for individuals rather than ideas, does not rule out that ideology may play an important role in the forthcoming election campaigns. A party's success depends to a large extent on its ability to "catch the wave" and convey its ideas to voters.

 

See also:

State Duma elections 2003

Vremya Novostei, April 29, 2003

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